Are you concerned that you’re losing sales because your buyers don’t have credit cards?
However, if you had some other arrangement in place, chances are, they would be quite willing to buy from you .
In fact, the lack of an alternative means of payment means you are losing out on some real cash here. Now, let me show you what I mean.
For example, if you sold $5,000 worth of images in 2020, but lost 25% of potential sales because your buyers didn’t have a credit card/Paypal or weren’t comfortable using it on your site, think about what providing a manual payment option might have on your bottom line:
$5,000 * 1.25 = $6,250
So, essentially you are missing out on a whopping $1250 worth of sales simply because you lack an alternative method of payment.
Now, you might be thinking that most people have credit cards these days. But let’s see what the data tells us.
Based on a study conducted in 2017 on 142 countries, it was found that only 19.28 percent of the global population had access to credit cards.
A separate study reveals that around 75% of Americans have access to credit cards.
But, the point that you are missing out here is that many people don’t really feel comfortable using credit cards to make purchases online. They just don’t feel secure.
And here’s the thing:
If you are doing your Image SEO right, your images are bound to attract quite a lot of attention.
But hey, attention means swat without conversions.